Sunday, 11 January 2026
In partnership with Ajial Real Estate, Kuwait Green Building Council (KGBC) hosted a screening of Do I Need This?, a thought-provoking documentary that examines modern consumer culture and our increasingly complex relationship with material possessions.
Exploring Consumption and Choice
The film follows individuals as they confront their shopping habits and emotional attachments to the things they own, questioning what they truly need versus what they desire. Through personal stories and behavioral experiments, Do I Need This? challenges viewers to reflect on how consumption is often driven by stress, identity, convenience, and social pressures rather than necessity.
By highlighting the environmental, psychological, and social impacts of overconsumption, the film invites audiences to reconsider everyday purchasing decisions and the systems that encourage constant buying.
Post-Screening Discussion: The Human Side of Consumption
Following the screening, a dynamic discussion was held with Dr. Sara Alsayed, psychologist, and Rawaa Alloughani, founder of a sustainable fashion brand. Together, they unpacked the themes raised in the film from both a psychological and practical perspective.
Dr. Alsayed explored the emotional and behavioral drivers behind consumerism, including attachment, comfort-seeking, and the role material items play in shaping identity and self-worth. Rawaa Alloughani offered insight into the fashion industry, discussing how fast fashion fuels overconsumption and how more conscious design and purchasing choices can shift consumer behavior toward sustainability.
Rethinking Our Relationship with Things
The conversation emphasized that reducing consumption is not about deprivation, but about awareness. By understanding why we buy, how long we use what we own, and the broader impact of our choices. The speakers highlighted mindful consumption, longevity, and intentional purchasing as key steps toward a more sustainable and balanced lifestyle.
The screening and discussion created space for reflection, honest dialogue, and practical takeaways, encouraging attendees to rethink their relationship with material things and consider how small, everyday decisions can contribute to positive environmental and social change.